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Target your sales and marketing communications more effectively


Date: Tuesday, June 14, 2011
Author: HedgeWeek

ProFundCom is a must-have state of the art hedge fund marketing and sales intelligence software platform that delivers highly detailed insight into your ability to access the marketplace.

This affordable software application, used by firms including JP Morgan, Astir Capital and Coronation, reports back on how your communications are being received by clients and prospects and how effective they are at getting your messages across.

This tool lets you know which prospects are interested in which products, highlights any cross-selling opportunities, and indicates which contacts are best placed to target sales efforts. Reports can be generated by sales staff showing the number of e-mails opened, read, printed, and forwarded, web sites accessed and attachments opened.

It also profiles which types of communication works best for each prospect and indicates the factors that affect the success of your marketing campaign.